Mind massage
In order for a group of people to act in concert a common set of emotions needs to prevail. It could be as simple as fear, running away from a threat, like a fire or marauding enemy. Or it could aggression, based on hate of a common enemy. Or, it could be liking someone, something or ideas agreeable to individuals. In the past, considerable resources were required to create messaging that would reach a whole lot of people and massage their minds in favor of the message, so the state tended to have the upper hand, creating servants for its causes. The state was followed by large corporations that have grown into formidable entities under the umbrella of capitalism. Then along came the joker in the deck: The Internet. And people with financial resources realised that here was a platform that could potentially reach billions of people who would be susceptible to their messaging. They also realised that money could be made by creating platforms for small operators to use to get their messa...